LIANZA Aoraki sponsorship round : 2009/2010 Friday, Aug 14 2009 

library news , tasmanlibrary-staff 5:05 pm

Applications are now open for sponsorship to participate in professional development activities undertaken between August 2009 and February 2010. Sponsorship is offered to attend both national and international events, and could include registration, travel,and/or accommodation.

All applicants must hold current Aoraki membership of LIANZA or Te Rōpū Whakahau

See the Aoraki Sponsorship and Awards Page on the LIANZA website:
http://lianza.org.nz/about/profile/regions/aoraki/awards/index.html

Or talk to Louise for more details

 

Tips on Sponsorship Friday, May 22 2009 

library news , tasmanlibrary-staff 4:48 pm

Cathy and I attended a session at the fund raising Expo this afternoon. The session was a panel discussion with three leading community sponsors (SBS :Southland Building Society, Bowater Cars and Woollaston Estates )and focused on what sponsors look for. The session was very interesting and useful. Here is a brief run down on the points discussed:

General tips on sponsorships

Know the difference between sponsorship and a philanthropic donation.
Sponsorship benefits the Sponsor as well as the sponsored. Sponsorship does not always mean money; it could be in the form of trade goods, staff time or expertise, use of facilities.

What’s in it for the Sponsor?

Companies looking to sponsor organisations want to know what benefits they will get back from the relationship. These benefits include:

1. The Feel good factor –sponsorship improves the way the community perceives or feels about the company
2. Brand enhancement – raises the profile of the company
3. Revenue generating – sponsorship directly leads to an increase in sales / business, or reduces costs to the company – e.g. advertising costs

When applying for funding you should:

1. Know the organisation that you’re asking for funding from. What they do and what their philosophy is. Apply to businesses that match your goals/business

2. Apply for initial sponsorship by letter, addressed to the person in the organisation who makes sponsorship decisions. If you can’t find out who that is address your letter to the CEO.

3. Always phone or email the company a few days after you have asked for funding. They like to know you do actually want it and are committed.

What a sponsorship application should have :

1. Clarity: What you want the funds for, or what you are going to do with the funds, what the outcome of the sponsorship will be, benefits to the community, how the sponsorship will benefit the sponsor.

2. Honesty: How much you really need and how much you want from them. What you will accept if they are unable to give you what you want.

3. Accuracy: Be realistic in your assessment of your needs and the value of the sponsorship to the sponsor. Specify the exact costs you expect to face.

Once you’ve got the sponsorship:

1. Maintain good communication with the sponsor. Let them know how your project or other outcomes of their sponsorship are going. Send them press article, photos etc, showing the progress of your project, etc.

2. Show your appreciation. Send thank you cards; invite sponsors to opening nights, launches, prize-givings, etc. Let your sponsor know how valuable the sponsorship has been to you – or they may not provide sponsorship in the future.

3. Have a debrief, or review of the sponsorship deal. If the sponsorship is ongoing have an annual review to look at the sponsorship relationship and whether it can be changed to better benefit both parties. It is a good idea to have fixed terms on the sponsorship deal which can be extended in the future – rather than having an open ended sponsorship deal.

4. Whether the sponsorship is a once off, or ongoing – show loyalty to the sponsor. E.g. don’t ask a sponsor for money and then only use their competitor’s products.

 

Louise

 

Aoraki LIANZA sponsorship for Professional Development Monday, Nov 10 2008 

LIANZA , , tasmanlibrary-staff 9:30 am

Hi, Aoraki LIANZA  is offering a professional development award of $750 to assist paid-up Aoraki LIANZA, SLANZA and TRW members to undertake professional development in library information management and information technologies. 

Members should feel free to apply for assistance for any activity that will develop and enhance their professional skills. Applications for partial sponsorship are welcome . If you have attended a professional development event within the last six months, or are considering attending such an event in the near future, apply for sponsorship !

Applications close 30th November.

Further information on the application process can be found on the Aoraki page 

http://www.lianza.org.nz/about/profile/regions/aoraki/awards/index.htmlOr send me an email if you are interested. 

 

 

 

Louise